Closing down on 30th June. At least 30% off whole store. Discount applied at checkout.

Privacy Policy

This is the privacy policy for ('Website'). The Website is operated by Emma L'Amour LTD ('Emma L'Amour London', 'we', 'us' and 'our').

Emma L'Amour LTD is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

Our full contact details are:

63/66 Hatton Garden

Email address:

At Emma L'Amour we are committed to ensuring that your privacy is protected and your personal information is secure and here we explain how we collect information, what we do with it and what controls you have. This includes any information you may provide through our site when you purchase a product, sign up to our newsletter or take part in a prize draw or competition.

By using the Website, you consent to the collection and use of information in accordance with this privacy policy. We reserve the right to change this privacy policy from time to time by changing it on the Website. This privacy policy was last updated on 20 April 2018 in preparation for the introduction of the he EU General Data Protection Regulation (GDPR), effective from 25th May 2018. GDPR gives all EU citizens more rights and protections for their personal data, to minimise the possibility of theft and fraud.

Information That We Collect From You
We may collect and process the following personal information about you:

- information, (including your title, full name, email address, phone numbers, home address, shipping address and credit card billing address) that you provide by completing forms on the Website, upload or submit any material via the Website, or request any information;
- details of any transaction made through the Website; and
- information from surveys, feedback, survey responses, promotions and competitions that we may, from time to time, run on the Site, if you choose to respond to, or participate in, them
- information about how you use our website, products and services including Profile Data such as your username and password your interests and preferences

​You are under no obligation to provide such information. However, if you should choose to withhold requested information, we may not be able to provide you with certain services such delivery of goods. If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

By providing us with your data, you warrant to us that you are over 13 years of age.

Sensitive Data
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

How We Collect Your Data
We collect data about you through a variety of different methods including:

- Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, email or otherwise, including when you:|
- order our products or services;
- create an account on our site;
- subscribe to our service or publications;
- request resources or marketing be sent to you;
- enter a competition, prize draw, promotion or survey; or
- give us feedback.

Automated technologies or interactions: As you use our site, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies. Please see our Use of Cookies statement below for further details.

Site visitation tracking: This site uses Google Analytics to track user interaction. We use this data to determine the number of people visiting our site, to better understand how they find us, how they use our web pages and to track their journey and user experience through the website.

Although Google Analytics records data such as your approximate geographical location, device, internet browser and operating system, none of this information personally identifies you to us.

Google Analytics also records your computer’s IP address which could be used to personally identify you but Google do not grant us access to this.​

Uses Made Of Your Personal Information
We use this information to:
- process your purchase;
- helping with your enquiries
- send you information we think you may find useful or which you have requested from us, including news about our products, events and any promotional offers, provided you have indicated that you do not object to being contacted for these purposes;
- Crime and fraud prevention (when we might also share it with the police or other authorities if required by law)
- Administering promotions or competitions (when we might also need to share the information with third parties in order to deliver you your prize!)
- your telephone number may be given to our courier for delivery services.

We may disclose your personal information to any of our affiliates, or to our agents or contractors who assist us in providing the services we offer through the Site, processing transactions, fulfilling requests for information, receiving and sending communications, updating marketing lists, analysing data, providing support services or in other tasks, from time to time. Our agents and contractors will only use your information to the extent necessary to perform their functions.

If for any reason you are concerned that the personal information held by Pearl Babes is not correct, contact us by email at and we will amend your personal details. You have the right to withdraw consent to marketing at any time by emailing us at

How We Store Your Data
Our customers details (not including any financial details) are stored in our Shopify database. This is the platform we use so that we can fulfil your order(s). It also used to refer back to your email and/or postal details so that we can track any orders you have queries on. Any financial information is not stored or used by us as all our transactions are made within the Shopify platform which does not retain any financial information once the transaction has been processed.

Marketing communications
You will receive marketing communications from us if you have:

- requested information from us or purchased goods or services from us; or
- if you provided us with your details and ticked the box at the point of entry of your details for us to send you marketing communications; and
- in each case, you have not opted out of receiving that marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or or by emailing us at at any time.

Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

Use Of Cookies
A cookie is a piece of information that has been transferred from the Website to your computer to store and sometimes track information about you. Cookies are specific to the server that created them and cannot be accessed by other servers, which means they cannot be used to track your movements around the internet.

Our website uses cookies to:
- keep track of your preferences on the Website;
- recognise how often you visit the Website; and
- customise elements and the layout and/or content of the pages of the Website to improve our site design;
- to assist us with our internal marketing and demographic studies.

Most browsers are automatically set to accept cookies but usually you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive cookies, you may still use some of the features of our website but you will not be able to purchase items.

Website functionality cookies
These simply enable you to browse our website and use all our functions, like your Shopping Cart.

Website analysis cookies
These help us to understand how our customers are using our website, and we use this information to constantly improve the way we do things.

Customer preference cookies
These help us to make sure your online experience is simple, easy and relevant to you.

Targeting cookies
We sometimes run online advertising campaigns, and, if we think you’ll be interested in what we have to say, targeting cookies will help us to deliver that message to you. More importantly, they limit the amount of times you see any of our ads.

If you want to know more about cookies and what they’re used for, check out the About Cookies website. It will talk you through everything from the basics to how you can opt out of certain ones.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Data Protection
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose

We will never pass personal information that you provide to us to third parties for marketing purposes.

Your personal information may be shared with third parties where there is a legal obligation to disclose your information to any relevant regulatory body or if we believe that such action is necessary to prevent fraud or cyber crime or to protect the Site or the rights, property or personal safety of any person.

We may also disclose information required to process your order to the payment service that we use to authorise and process your payments or to a credit reference or fraud prevention agency to ensure the legitimate use of your payment details. These services may keep a record of that information.

We may disclose aggregate statistics about visitors to the Website, customers and sales in order to describe our services to prospective partners, advertisers, sponsors and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifiable information.

If Emma L'Amour LTD is sold or merged with another business, then your details may be disclosed to our advisers and any prospective purchasers and their advisers and will be passed on to the new owners of the business.

If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us at

If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing.

Disclosure Of Your Personal Data
We may have to share your personal data with the parties such as:

- Service providers who provide IT and system administration services.
- Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
- HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
- We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

Data Retention
We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for. This includes for the purposes of satisfying any legal, accounting, or reporting requirements.

By law we have to keep basic information about our customers for six years after they stop being customers for tax purposes.

Your Contact Preferences
You can tell us not to contact you with information regarding our products and services, either at the point such information is collected on the Site (by checking or un-checking (as directed) the relevant box) or, where you do not wish us to continue to use your information in this way, as any email we send you will contain an easy automated unsubscribe link so that you can opt-out of receiving email from us.

You can also exercise the right at any time by contacting at

Links To Third Party Websites
This site may contain links to and from websites maintained by third parties that are not under our control. If you follow a link to any of these sites, please note that they have their own policies regarding privacy.

You should review these policies before submitting any information to third parties as we do not accept any responsibility or liability from any resulting loss of privacy or personal data.

Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

- Request access to your personal data.
- Request correction of your personal data.
- Request erasure of your personal data.
- Object to processing of your personal data.
- Request restriction of processing your personal data.
- Request transfer of your personal data.

Right to withdraw consent
You can see more about these rights at:

If you wish to exercise any of the rights set out above, please email us at

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We will only reveal personal information following our own security checks to ensure that data is shared with the correct individual. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Data breaches
We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

Data Security
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

How To Contact Us
If you have any further questions or concerns about your personal data or our privacy policy, email us at

Change Log
Privacy policy established 4th January 2019